Hailing from Toronto’s vibrant Hip-Hop scene is Johnny Dubb, an artist who is fully committed to the local culture, and this is reflected in his upcoming work called “SLID’N”, releasing on the 27th of September, which will make a part of what he calls his finest work yet: 3rd Time’s a Charm. The album is a reflection of his evolution as a student of the Hip-Hop genre, blending classic influences with modern stylings. This project represents not just musical growth, but the culmination of hard work, experimentation, and learning.
In 3rd Time’s a Charm, set to make its debut on November 15, he explores diverse topics while also highlighting the realities faced by hip-hop artists. For instance, in the track “SLID’N”, Johnny Dubb expresses his confidence and ambition, which emphasizes success and a high standard:
"I’m working hard for a payday,
I’m in the game like EA.
I don’t do fives or nines, baby,
I’m only rolling with dimes."
The artist notes: “I decided to add a wide range of topics to cover on this album, from party style music to motivational music and personal experiences. I cover the past, present and future.”
Other standout tracks on the album include “TOP BOY,” where he confidently states, “Feel like a top boy, I’m getting these P’s ‘cause I need a Porsche,” reflecting his ambition and pursuit of luxury. Additionally, “WATCHIN’ FACE” features powerful verses that showcase his talent. As he puts it: “When I’m in the stu, I only spit facts”, reinforcing his commitment to delivering raw and truthful content.
Inspired by some of the greatest and most influential artists of all time such as Michael Jackson, Prince and Bob Marley, Johnny Dubb’s style also resonates with contemporary acts like Young Thug or 21 Savage, and other Torontian rappers like Pressa or Smiley.
Indeed, one of the primary objectives of his project is representing his local scene with authenticity and pride. In his view: “Toronto Hip-Hop deserves a bigger spotlight in the Hip-Hop genre, telling my story gives the Hip-Hop culture a bigger and in depth look at the city and what we have to offer.”
In addition to Johnny Dubb’s musical expertise, the artist credits his college background in International Business with shaping his approach to the music industry. He shares: “It has also paid a great contribution to my business mindset and approach to releasing my music.”
This blend of artistic creativity and business expertise makes 3rd Time’s a Charm a project that is bound to propel the artists to new heights. With a well-thought-out marketing strategy and a keen understanding of how to effectively commercialize their work, the artist and their team are set to make a significant impact in the industry.
From its wide range of musical inspirations to its motivational themes, 3rd Time’s a Charm aims to resonate not just with listeners in Toronto, but with audiences worldwide. It’s an album for anyone who believes in chasing dreams, and for the next generation of artists and fans to find hope and inspiration in their own journeys.
Ultimately, he shares a powerful message, hoping to make a lasting impact beyond music and fostering positive social change. Johnny Dubb remarks: “The songs on this album are especially for the people in Toronto, giving the younger generation more inspiration and hoping to set an example for people in communities I come from.”
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