September 15, 2023 (Los Angeles, CA) Today, King Iso cuts deeper than ever before with his new single and music video “Nightmare” out now via Strange Music. Listen HERE and watch the visual HERE. It heralds the arrival of his anxiously awaited new album, iLLdren, on October 27, 2023. Pre-order iLLdren HERE.
Over the track’s warped guitar loop, Iso confronts mental health struggles with incisive bars and an insidiously soulful hook as he assures himself, “One day I’ll wake up from this nightmare.” In the accompanying video, his demons poke, prod, and provoke him. Their gothic choreography only heightens the atmosphere of unease as the blood on Iso’s shirt and face remains jarring. The unsettling clip still builds towards an all-important catharsis.
He states, “‘Nightmare’ is something I wrote after I got out of treatment last August as a bunch of trivial things were happening in real-time that triggered memories of past events. I always write my life and this is just one of the records that wrote itself. I know a few will relate.”
Thus far, he has bulldozed the way for iLLdren with the likes of “Young” and “Way You Are.” Opening up about his son’s Autism Spectrum Disorder diagnosis on the latter, the song has really begun to resonate. Autisticana affirmed, “This song shows just how important neurodivergent are to society as they can help raise awareness with their abilities and special needs, despite them being ‘different’.” Dancing About Architecture asked, “When was the last time such a song said anything this timely and universally relevant, yet this honest and personal…this important? Not for a long time, I’d guess.” In addition, it picked up plugs from Music Existence, Folk N Rock, and more.
Maintaining a prolific pace, “Way You Are” followed the equally tender “My Kids.” Beyond gaining traction at DSPs, it also landed plugs from VENTS Magazine, HipHop Over Everything, and more.
It landed in the wake of “Step Daddy.” The latter has already generated 88.5K Spotify streams and 81K YouTube views on the music video. It continues to gain steam though buoyed by fan enthusiasm, reaction videos, and excitement.
Get ready for iLLdren.
Meanwhile, his epic 2022 full-length Get Well Soon has amassed nearly 10 million streams and counting in addition to receiving looks from HipHopDX and Underground Hip Hop Blog who raved, “it’s safe to say that Iso’s output ever since signing to Strange has been the best of his career thus far and Get Well Soon wound up being a fantastic follow-up to World War Me.” Not to mention, Rock The Bells professed, “King Iso’s mission is to be a beacon of light to those going through their darkest times. His latest album, Get Well Soon, is just that.” Additionally, he packed houses on his first major headlining tour—the “Get Well Soon Tour.”
King Iso joined forces with Tech N9ne, Joey Cool, and the legendary Dwayne Johnson for the biggest independent rap song of 2021, “Face Off.” Its success would be downright unprecedented, birthing a TikTok challenge and amassing 13 billion views! It shows no signs of stopping or slowing down either. The track has crushed 168 million Spotify streams so far with 73 million views on the blockbuster music video. The track saw him mentioned by everyone from Variety to Entertainment Weekly.
MORE ABOUT KING ISO:
King Iso strains the constant chaos of mental health into bludgeoning, often beautiful, and always brilliant hip-hop. Since 2015, he has gone from living on the streets to a viral smash with one of the biggest stars in the world—at the speed of one of his signature cadences. After Autophobia [2016] and Dementia [2018], he unleashed World War Me [2020]. The title track “World War Me” exploded to the tune of over 2.6 million Spotify streams followed by “G.I.’So” at 1.2 million Spotify streams. He also linked up with A-Wax to form The Brazy Bunch, dropping the dynamic and dangerous joint project Written In Blood. Logging countless miles on tour, he reached critical mass in 2021 when he linked up with Tech N9ne, Joey Cool, and none other than Dwayne Johnson for “Face Off.” King Iso only went harder when he delivered the chaotic and cathartic statement Get Well Soon, igniting 2022 on Strange Music.
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